Diva Dreads is a family family owned business consisting of a mother and her two daughters. For the last 6 years Diva Dreads have created hair adornment for fun or everyday use.

Diva Dreads was created with various goals in mind. First, the creators of Diva Dreads want to share their culture with others. Secondly, the creators of Diva Dreads want to shatter the negative stereotypes associated with braids and dreads. Thirdly, the creators of Diva Dreads want women to achieve beautiful hairstyles without causing damage to their natural hair. Finally, the creators of Diva Dreads want all women to feel beautiful by displaying the unique characteristics and personalities in their hair styles.